Country Meat’s slogan: “Our farm. Our meat. Our pleasure”, says it all. Country Meat, part of Sernick Group, prides themselves on being one of only a select few value chains that can claim true “farm-to-butcher” status.
Earlier this year, Sernick launched South Africa’s first certified Bonsmara beef brand, offering consumers complete peace of mind when it comes to purchasing 100% authentic South African Bonsmara beef. Called Certified Sernick Bonsmara Beef, the new brand guarantees exceptional quality beef with complete traceability, from Sernick’s Edenville farm near Kroonstad, to every discerning consumer’s plate.
In the words of Nick Serfontein, Chairman of the Sernick Group: “At no point does our Bonsmara beef leave our hands. We own the whole value chain and ensure quality control at every step of the journey. Our meat comes from our own livestock, which is precision-reared on our family farm, processed at our own abattoir, and delivered to Country Meat butcheries in our own trucks. This allows us to guarantee the quality of our beef.
The Certified Sernick Bonsmara Beef brand includes the full range of beef cuts and is available exclusively at Sernick’s Country Meat branded retail butcheries in Johannesburg and Kroonstad.
Nick Serfontein was recently named Free State Farmer of the year. In August 2016 Sernick Bonsmara won the ARC National Beef Cattle Improvement Herd Award of the year which is one of the most prestigious accolades in the South African Beef Industry. And Country Meat Fourways was awarded a Gold Cleaver Award. The award is regarded as the “seal” of approval for butcheries in South Africa.
Country Meat has 3 stores in Gauteng and a store in Kroonstad. Their brand new restaurant, aptly named The Braai Room, is located at Country Meat Fourways and boasts an extensive menu with a variety of favorite traditional options for lunch and dinner. The meat is prepared on their custom built indoor wood-fired braai. It is definitely worth a visit!
Fourways: (011) 465 0664
Forest Road Design and Decor Centre, Fourways
fourways@cmeat.co.za
Bryanston: (011) 463 4730
Epsom Downs Shopping Centre, Cnr William Nicol and Sloane Street, Bryanston
bryanston@cmeat.co.za
NEW!!!!!!! Linden: (011) 888 0357
Corner 1st Avenue & Standard Drive, Linden
jl@cmeat.co.za
Kroonstad: 056 213 1503
33 Buitenkant Street, Kroonstad
info@cmeat.co.za
The Braairoom
Forest Road Design and Decor Centre, Fourways
on 011 465 0664
braairoom@cmeat.co.za
www.thebraairoom.co.za
www.countrymeat.co.za
